Software Engineer · Instagram
Nov 2023 – Sep 2025 · Menlo Park, CA
- Backend engineer in Instagram’s Business organization, building the systems that businesses use to reach and engage customers on Instagram. Worked on shared backend infrastructure that powers both organic content and advertising on the platform, with changes shipping to billions of monthly users and the hundreds of millions of businesses that rely on Instagram to reach them.
Stories Ads
- Primary product surface, contributing to the systems that determine how Stories are composed, rendered, and delivered. Led the backend on multiple launches that shipped to production with measurable user-experience improvements.
- Notable launches owned end-to-end on the backend: Social Context on Stories Ads, Captions on Stories Ads, the CTA Sticker, and the Destination Screenshot feature that previews an advertiser’s website on the second card of a Story.
- Each launch involved writing the technical specification, implementing backend changes, hosting bug bashes, partnering with product, design, and data science teammates, running experiments, leading data-review discussions, and driving the rollout through to full traffic.
Infrastructure & Tooling
- Restructured pieces of shared infrastructure that ran through every ad calculation on Instagram, reducing the ongoing maintenance burden across the codebase.
- Built monitoring dashboards used across the wider Instagram engineering organization for tracking system reliability and reviewing experiment results.